CrowdVolt: Cross-Function Design Collective
CrowdVolt: Design Collective
Role
Design Intern
Role
Design Intern
Project Type
Professional
Project Type
Professional
Team
Individual with
company oversight
Team
Individual with company oversight
Timeline
Dec 2025 - present
Timeline
Dec 2025 - present
Tools
Figma
Adobe Photoshop
Adobe Illustrator
Canva
Tools
Figma
Adobe Photoshop
Adobe Illustrator
Canva
Skills
UX Design
Graphic Design
Design Systems
Social Media
AI Integration
Skills
UX Design
Graphic Design
Design Systems
Social Media
AI Integration
CONTEXT
CONTEXT
CONTEXT
CONTEXT
CONTEXT
CONTEXT
CONTEXT
CONTEXT
What is Crowdvolt
What is Crowdvolt
CrowdVolt is a marketplace platform where fans can securely and seamlessly buy, sell, or offer on tickets to the shows they love. Backed by Y Combinator, CrowdVolt operates as a small team, pushing forward design-focused products into the music scene.
CrowdVolt is a marketplace platform where fans can securely and seamlessly buy, sell, or offer on tickets to the shows they love. Backed by Y Combinator, CrowdVolt operates as a small team, pushing forward design-focused products into the music scene.
My work is centered on
Designing across social media, UX, and media functions
Fast-paced and decisive problem solving
Constant improvement of site experience
GRAPHICS
GRAPHICS
GRAPHICS
GRAPHICS
GRAPHICS
GRAPHICS
GRAPHICS
Creativity as the forefront
Creativity as the forefront
FEATURE 1
FEATURE 1
FEATURE 1
FEATURE 1
FEATURE 1
FEATURE 1
FEATURE 1
Bid Warning Page
Bid Warning Page
Problem Area
Problem Area
When a user offers to buy a ticket (placing a bid), it is considered a final sale when another user matches that bid. This causes high confusion as users assume that there will be a secondary confirmation although not the case.
When a user offers to buy a ticket (placing a bid), it is considered a final sale when another user matches that bid. This causes high confusion as users assume that there will be a secondary confirmation although not the case.
Opportunity
Opportunity
The bidding flow needed just the right amount of friction to ensure users are aware of the final sale.
The bidding flow needed just the right amount of friction to ensure users are aware of the final sale.
Consideration of Implementation
Consideration of Implementation
The current flow
The current flow
Placing Bid
Placing Bid
→
Bid Match
Bid Match
→
Sale
Sale
Areas of Implementation
Areas of Implementation
Placing Bid
Placing Bid
→
Bid Match
Bid Match
→
Sale
Sale
Placing Bid
Add friction
Add friction
Bid Match
Add friction
Add friction
Sale
Decision making
The proper area to increase friction would be between placing the bid and the bid being matched. This is because adding friction after a bid is matched would require the seller to log back into the platform and confirm the sale, adding an unnecessary flow which might hinder sales. Adding friction between placing a bid and a bid match only require both seller and buyer to go through one user flow.
The proper area to increase friction would be between placing the bid and the bid being matched. This is because adding friction after a bid is matched would require the seller to log back into the platform and confirm the sale, adding an unnecessary flow which might hinder sales. Adding friction between placing a bid and a bid match only require both seller and buyer to go through one user flow.
Iterations
Iterations
Adding additional check boxes before checking out
Adding additional check boxes before checking out
✅ Shorter flow
❌ Small UI real estate increases ignoring
❌ Not enough friction/urgency
❌ Too similar to existing page
✅ Shorter flow
❌ Small UI real estate increases ignoring
❌ Not enough friction/urgency
❌ Too similar to existing page
Adding secondary warning page before checking out
Adding secondary warning page before checking out
✅ Prompts users to double check
✅ Using "your card" in UX writing to increase urgency
✅ Increases friction without effecting user flow
✅ Prompts users to double check
✅ Using "your card" in UX writing to increase urgency
✅ Increases friction without effecting user flow
FEATURE 2
FEATURE 2
FEATURE 2
FEATURE 2
FEATURE 2
FEATURE 2
FEATURE 2
Artist Page Redesign
Artist Page Redesign
Problem Area
Problem Area
The past artist page has high cognitive overload and received feedback that it is dated. Each artist page also has differing available information. For example, in the current page if there are no upcoming events there will just be an empty right column leaving the page UI imbalanced.
The past artist page has high cognitive overload and received feedback that it is dated. Each artist page also has differing available information. For example, in the current page if there are no upcoming events there will just be an empty right column leaving the page UI imbalanced.
Previous Artist page
Previous Artist page
Consideration of Implementation
Consideration of Implementation
The priority lies in reducing cognitive overload and make the artist page up to date with competing platforms. Each artist also has differing available information thus the formatting has to be adaptive to each use case.
The priority lies in reducing cognitive overload and make the artist page up to date with competing platforms. Each artist also has differing available information thus the formatting has to be adaptive to each use case.
Iterations
Iterations
The initial iterations focused on streamlining the information hierarchy by reducing the columns to 2. These 2 columns are also separated into music information on the left and artist information on the right. With this staggered approach, each component can be taken out or put in at any time. An important feature, upcoming events, was also made into a carousel to ensure it is able to fit as many events without overloading the page.
✅ Adaptable layout
✅ Corrected information hierarchy
✅ Reduced cognitive load
❌ Dated UI
The initial iterations focused on streamlining the information hierarchy by reducing the columns to 2. These 2 columns are also separated into music information on the left and artist information on the right. With this staggered approach, each component can be taken out or put in at any time. An important feature, upcoming events, was also made into a carousel to ensure it is able to fit as many events without overloading the page.
✅ Adaptable layout
✅ Corrected information hierarchy
✅ Reduced cognitive load
❌ Dated UI
Upcoming events empty state
Upcoming events empty state
Upcoming events filled state
Upcoming events filled state
Final Implementation
Final Implementation
The final implementation adopts the staggered 2 column approach but introduces a refreshed UI to keep up with the design of the website.
The final implementation adopts the staggered 2 column approach but introduces a refreshed UI to keep up with the design of the website.
Implemented Artist Page
Implemented Artist Page
REFLECTING
REFLECTING
REFLECTING
REFLECTING
REFLECTING
REFLECTING
REFLECTING
Design Impacts
Design Impacts
Social media designs lead to a 2000 follower increase in 2 months, with peak individual post interaction reach 12000 interactions
Pushed 5 web and mobile features (and more coming!) within 4 month time frame
Created library for 2 key design system components, namely text input frames and buttons
Social media designs lead to a 2000 follower increase in 2 months, with peak individual post interaction reach 12000 interactions
Pushed 5 web and mobile features (and more coming!) within 4 month time frame
Created library for 2 key design system components, namely text input frames and buttons
Reflections
Reflections
I practiced making fast and confident design decisions within an established design system
I became comfortable entering the design process mid-stream, picking up problem areas on a whim even if it means skipping low fidelity stages
I developed an eye for business-design alignment within UX and social media functions to reflect CrowdVolt's brand positioning and audience
I practiced making fast and confident design decisions within an established design system
I became comfortable entering the design process mid-stream, picking up problem areas on a whim even if it means skipping low fidelity stages
I developed an eye for business-design alignment within UX and social media functions to reflect CrowdVolt's brand positioning and audience
Special thanks to the CrowdVolt team and stay tuned for more features and designs to come!
